SOCIAL MEDIA MARKETER &CONTENT CREATORDepartment:MarketingReports To:Brand &Strategy Lead at One Box Media (initial)Location:AbujaEmployment Type:Hybrid,On-site (Abuja)Compensation:NGN 100,000-150,000 monthly (with performance bonuses and incentives)
JOB SUMMARY:
Sandos Bakeshop,Abuja's premier destination for gourmet cakes,pastries,and desserts,isseeking a creative and results-driven Social Media Marketer &Content Creator to elevate itsdigital presence and engage a vibrant audience of cake &pastry lovers.The ideal candidate is highly creative,fluent in visual storytelling,deeply familiar with digital andsocial platforms,and passionate about brand building through content.You'll be responsible forplanning,creating,and managing social content across Instagram,TikTok,Facebook,and otherrelevant platforms,while also contributing to content strategies that drive brand awareness andcustomer loyaltyThis role requires someone who understands content that converts—whether it's abehind-the-scenes reel,a bakery showcase,influencer collab,or customer testimonial.Key ResponsibilitiesContent Creation &Storytelling* Develop engaging and visually appealing photo,video,and written content thathighlights Sandos'product range and brand essence.* Plan and execute daily/weekly content shoots,including product staging and short-formvideos(Reels,TikToks,BTS).* Create product showcase videos,customer interaction content,and seasonal campaignvisuals.
* Write engaging captions and copy that reflect the brand's tone of voice(playful,elegant,and deliciously indulgent).Social Media Management* Manage and grow Sandos Bakeshop's social media accounts:Instagram,Facebook,and TikTok* Schedule posts,manage timelines,and ensure consistency in tone and aesthetic acrossplatforms.* Respond to DMs and comments professionally and timely,nurturing a strong onlinecommunity.* lmplement social listening to identify trends,feedback,and user-generated contentopportunities,Campaigns &Brand Visibility* Collaborate with the Sandos team and One Box Media to plan and execute digitalcampaigns,influencer activations,seasonal promotions,and giveaways.* Curate mood boards and campaign decks to pitch new ideas to management.* Track competitor activity and industry trends to inform campaign direction.* Monitor reach,engagement,and performance to evaluate and optimize contentstrategies.Analytics &Reporting* Track analytics weekly and monthly (reach,engagement,growth,click-throughs)toinform future strategies.* Deliver performance reports with insights and recommendations.* Use insights to improve creative approaches and drive consistent content engagement.Qualifications &Requirements
EDUCATION:Bachelor's degree or equivalent experience in Marketing,Communications,Media,or related field.* Experience:1-2 years minimum in a similar role;experience working in the food,hospitality,or lifestyle industry is an advantage.
SKILLS:* Strong content creation skills(photo/video),including mobile shooting and basicediting.* Excellent copywriting and captioning abilities.* Proficiency with tools like Canva,CapCut,InShot,Lightroom,and Meta BusinessSuite.* Experience managing and growing social accounts (especially Instagram andTikTok)* Good knowledge of content trends,audio,meme culture,and what performs oneach platform.Soft Skils:* Creative mindset with strong storytelling instincts.* Detail-oriented,organized,and able to meet tight deadlines.* Self-starter who can work independently and collaboratively.* Open to feedback and driven by improvement and results.* Passionate about food,lifestyle,and creating visually delicious content.Success Metrics(3-6 Months)* Grow Instagram following by 35%within 3 months.* Achieve average post engagement rate of 5%or higher.* Deliver at least 3 successful content series or campaign concepts (e.g.,"Behind theBake,”"Customer Cravings,"seasonal stories).
*Generate weekly video content with minimum 2 Reels per week.Increase inbound DMs and content-diven customer inquiries by 20%.
WORK ENVIRONMENT/EXPECTATIONS * On-site role:work from the Sandos Bakeshop location in Abuja.* Some weekend or early morning content capture may be required.* Collaboration with Sandos'team and the One Box Media strategy team.* Performance bonuses based on growth targets and campaign success.